Pepsi: really IS the centre of the universe

Covering the marketing and advertising sector, I have come to terms with the fact that the "bullshit quotient" of much of what I write about will be higher than the global average.

But then there's the Pepsi rebrand.

Oh sweet lord.

So apparently Pepsi actually is the centre of the universe, a fact hitherto suspected only by senior Pepsi execs, and possibly an eight-year-old.

But the internal briefing document [PDF] detailing the genesis of Pepsi's new logo - basically just like the old logo, but wonkier - tells us that, in fact, most of the history of the universe, planet Earth, and humanity's art and culture and science, has been leading to the moment of sheer joy and epiphany that is the Pepsi logo - including gravity.



More highlights on Gawker, if you can't be bothered with the whole, hillarious, briefing document.

How NOT to brand, ladies and gents.