Social idiocy

Social media "expert" pisses off client via social media. Ooops.

This is the charming story of senior Ketchum veep James Andrews, who managed to rile FedEx via his injudicious use of Twitter - unfortunately while explaining to FedEx how to use social media more effectively.

"We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position..."

Yeah, never a good sign when the client starts writing those sorts of emails.

Hey James, your village Twittered - they want their idiot back.

(Nabbed from Samer Costantini - cheers...)