Thinking inside the very big box

PRs seem to love giving journos slightly pointless gifts, from stress balls to glass ornaments, to endless, endless pens.

HP, however, is taking a different tack - by sending hacks its own products. The product in question? Printer cartridges, according to the ITP.net blog.

Yes, ITP's hard-working tech reporters are now the proud owners of assorted HP ink cartridges, but sadly no free printers to go with them.

And nice to see HP is sticking with its long-held "destruction of all natural life" packaging policy, by enclosing said cartridges in vast boxes - one for each journo.

Good to see that newly-appointed Promax is getting stuck in to the HP account.