Everyone's a winner

Sahara gets an award. Good for Sahara. Er, except it got the award for sponsoring the event in question.

You have to ask, is this really worth a press release?

"We are proud to receive this honorary award, as it confirms to us that our vision of using all possible means to spread knowledge throughout Arab communities is a sound one. The award encourages us to continue with our efforts, and we look forward to sponsoring similar cultural and educational conferences and activities in the future," said Bassam M Dean, Sahara's branch manager.

In other news, AdNation awards itself the Top Prize For Being Great award.

I'm proud and honoured to accept this award...