MediaME supremo Zeid Nasser thinks online advertising growth is going to slow next year.Other people out there think online advertising growth will accelerate next year.
Which is it?
Nasserites would point to the abject ignorance throughout much of the regional marketing industry - and, possibly, to the lack of Old Boys' Club/nepotism/Lebanese Mafia/whatever contacts among the new online upstarts in the region.
"Others" - whoever they may be - say that in the new economic climate of blind panic, clients will be less willing to put up with the Bad Old Ways of no ROI, no meaningful data, and inflated old media rates.
Rational types would probably hope for the latter - but as far as I can see, we just can't tell what will happen, until the economy starts to bite more widely. Which just isn't happening yet - and in some sectors, may not happen at all.
AdNation will be paying close attention to this one. Thoughts welcome.
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I'm very much of the view that online spend will grow. How much of that growth will be banner ads and how much will be 'social' spend, is where I think the debate could well lie...
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